The Transition Chick Blog

Information products, what are they & why do I need any...

I had no clue what information products were or even that they existed!  Not unusual.  Whether I'm coaching on transitions or marketing-career-wise...your resume, presentation ie. interviewing & first & last impressions... "selling yourself"!

For the solopreneur, marketing takes on a different emphasis-what can get your name "out there"-let folks be aware you exist!  Get clients, if, like me, you offer services...I can't give you a cup of coaching...But, I can have & do, a book you can buy!  A tangible, physical product!

Information products are tangible...sorta.  It's in that world of internet marketing!  That, now is the world in which I live most of the time.  Several times, in 90 little days, I've completed several information products (info-products to those "in the know") :)

Talk about transitions!  Nowhere in my Business plan, do I have the word e-commerce!  Yet, that's now a big part of my 7 step Marketing Action Plan.  I learned this through my Guerrilla(as in lone soldier, not the ape!) My Guerrilla Marketing Plan, a great class series-Teleclasses.  So now, I market my Get Hired Now! or Hire Yourself! Teleseries differently.  Click here for more info. 

You've heard me praising the products class! It's opened my eyes, helped me think of barter, no cost or low cost marketing... 

The sales cycle, the marketing funnel-all those concepts eluded me til now.  All I knew was trading my hours for my clients' (mostly midlife women)  my hours for their dollars!  Now, I use automation.  I have a shopping cart system that works when I'm not there or asleep...Check it out here

I still suffer from solopreneuritis-I feel tons of creativity, yet I want to do it all...Automation & outsourcing has given me back the freedom to spend my time coaching and authoring books & doing public speaking...and creating information products-mp3s, ebooks, videos, audios, teleclasses...How cool is that?

In Abundance!
Marcia the Transition Chick
sign up for my FR*EE Transition Triumph Toolkit! www.eCareerCorner.com 

What's your story? Do you have one?

All weekend long, I was telling my "story"-sharing with many other cool women their stories of work/life balance And being a solo-preneur or wannabe-those baby boomer women who've experienced feeling overwhelmed by choices and those who feel they have no choices.  I wrote a chapter on the Transition Cycle among other women authors talking about life fulfillment-personal, professional, financial & spiritual...it's Inspiration to Realization.  Visit my web site for info on how to buy!

But, I really want to focus on the story of the many midlife women & some men...that I met.  Some shared their stories with me, others couldn't...And one drop-dead gorgeous young woman said-"I don't have a story".

So, help me out-do you have a story?

Alafia!

Marcia the Transition Chick, Career/Life Transitions Coach

www.eCareerCorner.com  Sign up for my FR*EE ebook "5 Secrets To Career/Life Triumphs!" & get 2 BONUSES!

What are keywords, & why should I care?

Keywords are what anyone who has a web site, blog( weblogs), does online internet marketing or surfs the Net should know!

They are the search terms folks use to find information & services they need.  Why should you care?  Keywords make the difference between being clicked on-visited or not being known at all in the online world.

But, besides,  web site optimizing-using the most looked for terms, you want to look for searched on terms, but, are relatively not out there-so, you've beat the competition! 

Here are some tools to help you maximize your 'Net presence. I'll be your "Google" & share what I've found out!

Check out & download the FREE Google toolbar that tells you every site's rankings that you visit.

To find out the best keywords for you, use www.wordtracker.com  You can click on an online tutorial that explains all the ins & outs.  For a few bucks, you can become a registered user for a day or more.

To get feedback on your sales page & how compelling it is...visit www.glyphius.com there's a fee, but it's worth it!

Solopreneur, small business, coaching, Disney World are all keywords.

Can you name ones that are for you or what you do/sell?

Alafia!

Take care

Marcia Merrill, The Transition Chick, Career/Life Transitions Coach

I help midlife women discover the BEST is yet to come!

www.eCareerCorner.com  Sign upfor my special e-book"5 Secrets to Career/Life Triumphs!" & get a BONUS subscription to my ezine full of tips & resources

Get Hired Now! teleseries starts Sept. 6th!  Register Now!