The Transition Chick Blog

Information products, what are they & why do I need any...

I had no clue what information products were or even that they existed!  Not unusual.  Whether I'm coaching on transitions or marketing-career-wise...your resume, presentation ie. interviewing & first & last impressions... "selling yourself"!

For the solopreneur, marketing takes on a different emphasis-what can get your name "out there"-let folks be aware you exist!  Get clients, if, like me, you offer services...I can't give you a cup of coaching...But, I can have & do, a book you can buy!  A tangible, physical product!

Information products are tangible...sorta.  It's in that world of internet marketing!  That, now is the world in which I live most of the time.  Several times, in 90 little days, I've completed several information products (info-products to those "in the know") :)

Talk about transitions!  Nowhere in my Business plan, do I have the word e-commerce!  Yet, that's now a big part of my 7 step Marketing Action Plan.  I learned this through my Guerrilla(as in lone soldier, not the ape!) My Guerrilla Marketing Plan, a great class series-Teleclasses.  So now, I market my Get Hired Now! or Hire Yourself! Teleseries differently.  Click here for more info. 

You've heard me praising the products class! It's opened my eyes, helped me think of barter, no cost or low cost marketing... 

The sales cycle, the marketing funnel-all those concepts eluded me til now.  All I knew was trading my hours for my clients' (mostly midlife women)  my hours for their dollars!  Now, I use automation.  I have a shopping cart system that works when I'm not there or asleep...Check it out here

I still suffer from solopreneuritis-I feel tons of creativity, yet I want to do it all...Automation & outsourcing has given me back the freedom to spend my time coaching and authoring books & doing public speaking...and creating information products-mp3s, ebooks, videos, audios, teleclasses...How cool is that?

In Abundance!
Marcia the Transition Chick
sign up for my FR*EE Transition Triumph Toolkit! www.eCareerCorner.com 

4 Hour Work Week-Don't forget customer service is not just emails and canned phone call hype...

I just got my THIRD full of hype canned phone call from a well-known internet marketing guru!  I recently spoke on a Team call for this (products class I'm in)of how I really despise recorded phone call messages from the mega stars in my field.  I know Internet Marketing isn't the only way.

But, not being really there and hawking a new program?  I don't feel unique, special or all warm & fuzzy and I'm very likely to not hang on to even listen to the tinny well-crafted marketing hype!

I think they've just lost touch with their customers and it's just a numbers game...Not personal at all.

My teachers of this class talk about helping the customer consume your product, emailing or calling( REALLY CALLING!) & asking how they're doing so far-giving helpful hints- on the phone or through autoresponders -shopping cart system, on how to get the most out of the ebook, program, mp3 set...whatever.

I had a question about his BlogWild affiliate-something didn't work... (now it does!) Andy Wibbels-super blog guru-get his book !  He called me-and it was really him...to check I got everything all right.
I bought Mastering Camtasia & Chris Austin, the creator, personally phoned to see how I was doing.
Mitch, a cool info-products and Internet Marketing guru has called to see how I liked his coaching program and Michael Port, the guy to call when you're tired of thinking small... has responded personally to emails.

That's impressive.  I know how happy my customers get & how shocked they are that I called or replied...

Customer service is important-I think even more important in this digital world!

(Links are my affiliate ones, but I'm a happy customer or I wouldn't recommend them!)

Climbing off my soapbox now...

 

 

 

 

In Abundance!

Marcia -Listen at my Media Room-I'm on another radio show! Listen at www.v1370.com or WomanTalkLive.com, too!

 

Marcia Merrill,CCMC,JCTC

Marcia the Transition Chick!

Career/Life Transitions Coach

http://www.eCareerCorner.com

410-467-0811 (cell)410-303-6371 (fax)1-443-836-2402

 

Fall in love with your LIFE & your work! (in that order!)

 

**Starting next classes Sept 18 @7pm EST-Get Hired Now! or Hire Yourself! Sign up to get notified when you can register!

Includes seven -one hour sessions & a cookbook-approach manual to help with your career search...This small group teleseries is designed to decrease your stress, increase your happiness, keep you on track, prevent overwhelm & get unstuck, move forward to a Job/Life that FITS!

Easy to follow 28-day Action Plan & Proven System-Guaranteed to produce results IF you put in the effort & follow through!

Sign up at www.eCareerCorner.com/transitions/gethired.htm

 

___________________________________________

Contact me for your complimentary 25 min. coaching strategy session

marcia@ecareercorner.com

Sessions by phone with follow up emails/mail/fax. Appts. arranged to Suit Your Needs!!

 

Get 7 FR*EE Lessons from Teachers in The Secret!

http://www.lawofattractionthinking.com

Bartering for time...

Outsourcing & bartering aren't just for the solopreneur.  Baby-sitting is outsourcing.  The dry cleaners is an outsource circumstance-you're not dry cleaning your shirts yourself, right?
I coach midlife boomer women on how to balance work & life-Home, friends, other things they want to do...
could be a new job or career, but, just balance is needed, too.  I can't sell them some extra hours! :)  But, I can help set intentions/goals and move toward life/work balance.

But, we can brainstorm ways to FR*ee up some time...
in no particular order...
1.If you work at home & have small children-have a neighbor who also works from home with kids watch all one day-so you get chance to run errands, see clients, network or take a bubble bath!

2.Trade your PC knowledge for help with lawn care, cooking dinners,-the sky's the limit!  Technology know-how is commendable & tradeable!

So, outsourcing doesn't need to only be for businesses!
Be creative!  What could you barter/outsource?

In Abundance!
Marcia -Listen at my Media Room-I'm on another radio show!  Listen at www.v1370.com or WomanTalkLive.com, too!

Marcia Merrill,CCMC,JCTC
Marcia the Transition Chick!
Career/Life Transitions Coach
http://www.eCareerCorner.com
410-467-0811  (cell)410-303-6371   (fax)1-443-836-2402

Fall in love with your LIFE & your work! (in that order!)

**Starting next classes Sept 18 @7pm EST-Get Hired Now! or Hire Yourself! Sign up to get notified when you can register!
Includes seven -one hour sessions & a cookbook-approach manual to help with your career search...This small group teleseries is designed to decrease your stress, increase your happiness, keep you on track, prevent overwhelm & get unstuck, move forward to a Job/Life that FITS!
Easy to follow 28-day Action Plan & Proven System-Guaranteed to produce results IF you put in the effort & follow through!
Sign up at www.eCareerCorner.com/transitions/gethired.htm

___________________________________________
Contact me for your complimentary 25 min. coaching strategy session
marcia@ecareercorner.com 
Sessions by phone with follow up emails/mail/fax.  Appts. arranged to Suit Your Needs!!

Get 7 FR*EE Lessons from Teachers in The Secret!
http://www.lawofattractionthinking.com